About CEHA

A collective industry voice built for a changing market.

CEHA Alliance brings together major importers and distributors to engage regulators, industry partners and other stakeholders on the standards, energy-efficiency, technical and commercial issues shaping Ghana's electronics and appliance market.

Two professionals shaking hands, representing partnership among member companies

Our story

An organised platform for shared industry priorities.

CEHA gives Ghana's major electronics and appliance companies a shared platform — one organised, collective voice instead of many separate ones.

Accra skyline and city streets in Ghana

Our role

Represent the common interests of members and provide a collective platform for constructive engagement on regulatory, technical and commercial priorities affecting the sector.

Our focus

Support a responsible and competitive market through industry representation, standards awareness, energy-efficiency dialogue and collaboration with public institutions and partners.

Our journey

Building an industry platform for Ghana's appliance market.

Founded in 2023, CEHA has grown into an organised industry platform for engagement on appliance standards, energy efficiency, market development and public awareness in Ghana.

2023

01

Established as an industry association

CEHA was established in 2023 to provide an organised platform for companies operating across Ghana's consumer-electronics and home-appliance sector.

2024

02

Supported nationwide energy-efficiency awareness

The Alliance supported an Energy Commission, MESTI and UNDP public-awareness campaign by contributing appliances used in education and outreach activities.

2025

03

Deepened regulatory engagement

Alliance executives met Energy Commission leadership to discuss energy efficiency, product standards and regulation of Ghana's electronics and appliance market.

2026

04

Backed public education on updated standards

The Alliance donated household appliances to the Energy Commission for sensitisation activities around updated energy-efficiency standards.

What matters

The priorities that shape CEHA's work.

CEHA's agenda spans representation, regulation, standards, energy efficiency, consumer awareness and collaboration across the sector.

01

Industry representation and advocacy

A collective platform for engaging government, regulators and public institutions on issues affecting the sector.

02

Regulatory engagement

Constructive dialogue around rules, implementation priorities and market conditions affecting electronics and appliances.

03

Standards and product quality

Supporting awareness of the standards and quality expectations that underpin a responsible and competitive market.

04

Energy efficiency

Working with stakeholders to strengthen awareness of energy performance and efficient appliance choices.

05

Consumer awareness

Contributing to public education efforts that help households understand product standards and energy performance.

06

Industry collaboration

Bringing companies together around shared technical, regulatory and commercial priorities affecting the market.

Leadership

Alliance leadership

View full Governing Council profiles

Nii Ayi Hyde

Somotex Ghana Ltd

Chairman

Yakubu Amadu

Hisense Ghana Ltd

Vice Chairman

Ramesh Sadhwani

Melcom Ghana Ltd

Member

Nassif Seklawi

Electroland Ghana Ltd

Member

Jerry Halm

CEHA Ghana

Executive Secretary

Connect with CEHA

Membership, stakeholder engagement, media and partnership enquiries.

Contact the Alliance